Ask HN: Resources about math behind A/B testing

207 points by alexmolas - 319 Days, 7 Hours ago Hacker News

I've been learning more about AB testing during the last months. I've read almost all the work by Evan Miller, and I've enjoyed it a lot. However, I'd like a more structured approach to the topic since sometimes I feel I'm missing some basics. I've good math knowledge and pretty decent stats foundations. Which are your favourite books/papers in this topic?